E-commerce platform for Adhesives
New launch of the Henkel Adhesives website with the goal to transform the digital B2B e-commerce customer experience.
The team: a.o. 2 Product Owners, 2 Product Managers, 5 Developers, 1 UX Designer (myself), 1 UI Designer
My role: User Research, UX Design
The challenge
The Adhesives Technology
New launch of the Henkel Adhesives website with the goal to transform the digital B2B e-commerce customer experience.For product developers in the R&D department, it can be time-consuming and expensive to test new products with external agencies. A lot of alignment and paperwork are involved and recruiting testers can turn into a long-lasting process.
The goal was to create a product testing platform for R&D to get feedback during the product development phase from internal employees in easy & low-cost testing campaigns.
UX Research
I conducted 15 online interviews with users and business across the company to gather insights and to understand their goals and needs.
Personas
I began by building a deep understanding of the users and developed detailed personas based on my research. Three user groups emerged through the research insights. I focused on testers and campaign managers and created three personas for testers and two for campaign managers.
Testers seek for a sense of belonging with their company and hope to learn more about different products and business units. Campaign managers want to find cheap and quick ways to test their products, before spending a fortune on tests with external agencies.
User journeys & Information architecture
On top of that, I created user stories and mapped out user journeys that visualised a step-by-step experience with the platform, helping to identify design opportunities.
I created an information architecture diagram for each user group, to give users an individual and intuitive experience.
Prototypes
For the prototype, I worked in close collaboration with the UI designer. Based on my wireframes, she created on the final design.
Impact
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